(Akademia Bialska im. Jana Pawła II, 2024-03-28)
Szara, Katarzyna
Subject and purpose of work: The subject of the study consists of the biasess made when
investing in photovoltaic panels. The purpose of the study is to identify biasess associated with
investing in renewable energy sources.
Materials and methods: Data from a survey conducted among owners of photovoltaic installations
in Subcarpathia were used. The literature has identified papers on factors other than behavioral
errors affecting investments in photovoltaic panels.
Results: Respondents succumbed to the anchoring effect, the error of positive retrospection,
information bias, choice-supportive bias and framing bias when deciding to invest in photovoltaic
panels.
Conclusions: The research conducted makes it possible to confirm that people’s behavior while
investing is influenced by non-economic factors. Knowledge of behavioral biases can allow one to
calibrate financial incentives in order to influence customers more effectively.