2018, Volume 11, Issue 1

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https://hdl.handle.net/20.500.13044/576

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    Territorial marketing as a method of creating new values of a territorial unit based on the example of Dobra Szczecińska municipality in the West Pomeranian Province / Marketing terytorialny jako sposób na wykreowanie nowych wartości jednostki terytorialnej na przykładzie gminy Dobra Szczecińska w województwie zachodniopomorskim
    (Państwowa Szkoła Wyższa im. Papieża Jana Pawła II w Białej Podlaskiej, 2018-03) Kondratowicz-Pozorska, Jolanta
    Subject and purpose of work: The subject of the study is to show that the method of managing a municipality, taking into account the marketing philosophy, creates additional values for a given municipality. The purpose of the work is to show that Dobra Szczecińska Municipality, being a territorial unit, has developed a certain manner of managing and directing local resources, which, using territorial marketing, has created a unique and inimitable character of the location. Materials and methods: Scientific literature, source materials from the Municipal Office of Dobra Szczecińska as well as all statistics and studies available online were used. Literature review and analysis, as well as deductive and inductive methods were applied as research tools. Results: It has been proved that Dobra Szczecińska is a municipality with its own identity, possesses its own unique image, cares about the municipality’s product and satisfies the needs of its residents and entrepreneurs. Conclusions: The municipality was justifiably ranked 23rd in the 2016 Ranking, because the local authorities make every effort to ensure that the residents and entrepreneurs believe that they live and operate in the best place in West Pomeranian Province. The analysis of the collected material confirmed that Dobra Szczecińska municipality is rightly called a good one because it develops in accordance with the principles of sustainable development.
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    Institutional and systemic determinants of the development of business entities in the market of accommodation and catering services / Instytucjonalno-systemowe uwarunkowania rozwoju podmiotów gospodarczych na rynku usług noclegowych i gastronomicznych
    (Państwowa Szkoła Wyższa im. Papieża Jana Pawła II w Białej Podlaskiej, 2018-03) Kuźmicki, Marek
    Subject and purpose of work: The aim of this article is to determine the influence of the institutional and systemic environment on the development of enterprises providing accommodation and catering services in Lublin province. Materials and Methods: The direct questionnaire and computer-assisted method of data collection CAWI were used to carry out research. Results: The research conducted in 2007 and 2013 shows that there was a positive change in the institutional and systemic environment, with improved access to capital and EU aid programs, along with government policy, local government policy and promotion, as well as tourism and business development organizations. Conclusions: Entrepreneurs expect greater involvement of the state in activities that encourage the increase of the competitiveness of enterprises. The issue of simplifying the tax system and reducing the existing taxes is particularly important.
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    Assessment of investment in the café service sector / Ocena przedsięwzięcia inwestycyjnego w sektorze usług kawiarnianych
    (Państwowa Szkoła Wyższa im. Papieża Jana Pawła II w Białej Podlaskiej, 2018-03) Adamowicz, Mieczysław ; Ziółkowska, Karolina
    Subject and purpose of work: The subject of the work is the issue related to making investment decisions on the Polish market of café services in Warsaw. The work contains a theoretical and an empirical part. The aim of the work is to evaluate the effectiveness of different ways of running a café in the form of creating your own brand, a network café franchise or cooperation based on an agency agreement. Materials and methods: The work was based on the problem literature, materials made available by companies offering cooperation in the cafeteria industry and reports from a research company regarding the HoReCa market. A prospective ex-ante analysis has been given the form of a business plan for a newly created coffee shop. Results: The basics of creating a new enterprise were discussed and the undertaking was characterized taking into account the location, competition, employment plan, marketing and risk assessment. A SWOT analysis and financial forecasts were prepared, taking into account capital expenditures, demand forecast, revenues, costs and margins, as well as the analysis of other financial parameters. Conclusions: Available business models offer the investor a wide range of investment options. The choice of a business model depends both on the investor’s expectations and its proneness to risk taking as well as on the location of the planned undertaking.
  • Rekord
    Influence of selected agricultural policy instruments on the regional variation in changes in milk production in Poland / Wpływ wybranych instrumentów polityki rolnej na regionalne zróżnicowanie zmian w produkcji mleka w Polsce
    (Państwowa Szkoła Wyższa im. Papieża Jana Pawła II w Białej Podlaskiej, 2018-03) Parzonko, Andrzej
    Subject and purpose of work: The objectives of the elaboration are the following: 1) to analyze the regional changes (at the level of poviats) in the number of farms involved in milk production over the period 2002-2010; 2) to present the main factors affecting the ongoing changes in Polish farms oriented at milk production; 3) to determine the impact of the measure 121. “Modernization of agricultural holdings” under the RDP 2007-2013 and the applied system of direct subsidies for the development of farms oriented at milk production. Materials and methods: The work has been prepared on the basis of the analysis and synthesis of the source literature, statistical data collected and the author’s own reflections. Results: In Poland, in the years 2002-2010 there was a distinct regional differentiation in the pace of the ongoing changes in the dairy sector. The regions, where we observe the development of milk production, include almost the entire Podlaskie Province, the northern part of the Mazowieckie Province and the south-eastern part of the Warmińsko-Mazurskie Province. Conclusions: Within the RDP 2007-2013, significant funds were allocated to support the modernization of agricultural farms. Mainly under the measure 121 “Modernization of agricultural holdings” the investments were carried out in relation to the purchase of mobile equipment, they represented 89% of all investments. This was partly due to the actual demand and administrative procedures that stimulated these types of investments.