(Państwowa Szkoła Wyższa im. Papieża Jana Pawła II w Białej Podlaskiej, 2019-03-31)
Mazurek-Kusiak, Anna
Subject and purpose of work: The aim of the paper is to present and evaluate tourist products created
in Perła - Browary Lubelskie S.A.
Materials and methods: The research used the technique of a diagnostic survey based on a standardized
direct interview. The interview was conducted among 311 tourists visiting Perła Brewery in 2017.
The research was supplemented by the method of observation and a direct interview with the Perła
Apartment manager.
Results: The activity of the Perła Cinema (80,26%) and the functioning of the underground tourist
route (66,81%) were highly assessed. Tourists appreciate the atmosphere of sightseeing (75,66%) and
professional guides (69,03%).
Conclusions: Perła – Browary Lubelskie S.A. is an example of a company that can reconcile production
functions with tourism and culture. By making an underground tour available to visitors and organizing
a free outdoor cinema, it promotes its products and strengthens the brand awareness among customers.