2019, Volume 12, Issue 1

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  • Rekord
    Relations between local communities and martyrdom museums / Relacje pomiędzy lokalnymi społecznościami a muzeami martyrologicznymi
    (Państwowa Szkoła Wyższa im. Papieża Jana Pawła II w Białej Podlaskiej, 2019-03-31) Sawczuk, Magdalena
    Subject and purpose of work: The article is devoted to the issue of martyrdom museums and relations they create. Its major aim is to identify and analyze relations between martyrdom museums and local communities. An attempt is made to determine how they can be managed so as to maintain their positive aspects or reorientate them into being more effective. Materials and methods: The study methods used were literature review and data analysis. Statistics and data provided by selected institutions as well as information presented in the local media were analyzed. Results: As a result, areas and ways of creating relationships were identified, as well as differences in initiating them. With regard to the different perspectives of residents and visitors, the necessity of cooperation and communication was emphasized. Conclusions: The way of creating relations depends on the size and range of a museum. As these factors influence the intensity of discussion, smaller museums are not mentioned in the literature.
  • Rekord
    Benefits of the development of tourist products in Perła – Browary Lubelskie S.A. / Korzyści z rozwoju produktów turystycznych w Perła – Browary Lubelskie S.A.
    (Państwowa Szkoła Wyższa im. Papieża Jana Pawła II w Białej Podlaskiej, 2019-03-31) Mazurek-Kusiak, Anna
    Subject and purpose of work: The aim of the paper is to present and evaluate tourist products created in Perła - Browary Lubelskie S.A. Materials and methods: The research used the technique of a diagnostic survey based on a standardized direct interview. The interview was conducted among 311 tourists visiting Perła Brewery in 2017. The research was supplemented by the method of observation and a direct interview with the Perła Apartment manager. Results: The activity of the Perła Cinema (80,26%) and the functioning of the underground tourist route (66,81%) were highly assessed. Tourists appreciate the atmosphere of sightseeing (75,66%) and professional guides (69,03%). Conclusions: Perła – Browary Lubelskie S.A. is an example of a company that can reconcile production functions with tourism and culture. By making an underground tour available to visitors and organizing a free outdoor cinema, it promotes its products and strengthens the brand awareness among customers.
  • Rekord
    Tourist areas in the cyberspace: netnographic research of the northern Kraków-Częstochowa Upland / Obszary turystyczne w cyberprzestrzeni: netnograficzne badania północnej części Jury Krakowsko-Częstochowskiej
    (Państwowa Szkoła Wyższa im. Papieża Jana Pawła II w Białej Podlaskiej, 2019-03-31) Karczewska, Anna ; Skolik, Sebastian ; Kukowska, Katarzyna
    Subject and purpose of work: The aim of the research study is to identify objects which can potentially create the attractiveness of the region and to analyze the network of hypertext links between selected entities in the tourism industry. Materials and methods: The ethnographic approach was used in the article, and the main research method was content analysis and the analysis of hypertext links with the use of Semrush, PetScan and Similarweb internet tools. Results: Over a dozen objects with a large potential for attracting tourists have been identified, that is castles, palaces and sacral objects, which differed in terms of marketing impact on the tourist market. Conclusions: Although no coherent network of hypertext links has been found, visible efforts to create such a network for some municipalities were noticed. Local government authorities do not fully use Internet tools to promote the values of their own region.
  • Rekord
    The link rot phenomenon and its influence on the quality of the websites of rural tourism facilities in Poland / Zjawisko link rot i jego wpływ na jakość witryn internetowych obiektów turystyki wiejskiej w Polsce
    (Państwowa Szkoła Wyższa im. Papieża Jana Pawła II w Białej Podlaskiej, 2019-03-31) Król, Karol
    Subject and purpose of work: The subject of the research were the profiles of links (internal and outbound ones) of websites of rural tourism facilities in Poland. The purpose of the study was to assess the scale of the link rot phenomenon and its impact on the quality of websites of rural tourism facilities in Poland. Materials and methods: The assessment of the link profile was conducted using the Broken Link Checker application. The websites’ quality assessment (the degree of their optimization for search engines) was conducted using three different applications which automate tests. Results: A total of 919 websites were examined. Broken links were recorded on 464 sites, where approximately 65% of them had only a few broken links. Broken links that referred to the description of an offer or social media accounts were particularly unfavourable. No linear correlation was recorded between the number of broken links and the website’s optimization for search engines. Conclusions: The research demonstrated that the scale of the link rot phenomenon was relatively small in the group of the examined sites. It seems, however, that this was not the result of conscious design measures or optimization.
  • Rekord
    Benefits of belonging to the Cittaslow Network in the opinion of residents of member cities / Korzyści z przynależności do Sieci Cittaslow w opinii mieszkańców miast członkowskich
    (Państwowa Szkoła Wyższa im. Papieża Jana Pawła II w Białej Podlaskiej, 2019-03-31) Batyk, Iwona ; Woźniak, Małgorzata
    Subject and purpose of work: The article presents the results of a study which aimed to elicit the opinions of the residents of Polish cities belonging to the Cittaslow Network. Materials and methods: The surveys were conducted among 100 residents from 10 Polish Cittaslow cities. Results: Most of the respondents did not identify the city’s accession to the Cittaslow with the improvement of the quality of their lives. The residents’ opinions concerning the changes that occurred after joining the Network depended on their gender, age and education. Conclusions: The survey results have revealed that the membership of the Cittaslow is strictly promotional. Its main objective is to raise funds from projects that promote the idea of Cittaslow as well as to get a promotion by participating in various international events. The opinions of the inhabitants of Cittaslow cities indicate the lack of significant effects established in relevant documents and strategies.