(Akademia Bialska Nauk Stosowanych im. Jana Pawła II, 2022-09-28)
Ozimek, Irena; Kohnke, Marianna Emilia
Subject and aim of the study: The aim of the article was to present selected tangible and intangible
elements of Kashubian culture and to present the results of a survey aimed at finding out tourists’
opinions on the influence of cultural heritage on the perception of the Kashubian region.
Materials and methods: The research was conducted in April 2021 by means of a diagnostic poll
method using a questionnaire survey. The survey was conducted among 254 respondents. During
the survey, purposive sampling was used; the participants were domestic tourists who visited
Kashubia at least once.
Results: The survey made it possible to assess the recognisability of the components of Kashubian
culture and to find out the respondents’ opinion on the perception of its individual elements.
Conclusions: The study found a very good impact of cultural heritage on the respondents’ perception
of the Kashubian region, which can be the basis for creating various cultural tourism products.