2022, Volume 15, Issue 3

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    The effect of gender-based division of labor on women’s lives: domestic practices of female academics / Wpływ podziału pracy ze względu na płeć na życie kobiet: obowiązki domowe pracownic akademickich
    (Akademia Bialska Nauk Stosowanych im. Jana Pawła II, 2022-09-28) Bural Yayla, Fidan
    Subject and purpose of work: This study was designed in order to examine domestic practices of local female academics and to determine to what extent and how these practices affect business life. Materials and methods: In the research phenomenological research design, one of the qualitative research methods, was used. The study group of the research consisted of 20 female faculty members from Turkey. Results: Within the scope of the research, it was concluded that female academics, like other women in the society, undertake a series of gender role-based responsibilities. Conclusions: The results of the research reveal that even women who belong to a profession that requires a high level of education and shows a status in the society, such as academics, take on more responsibilities in home life than their male colleagues. This result also proves that education and status factors are not sufficient to invalidate gender roles and social patriarchy.
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    Comparison of the return on investment of two energy production companies in Hungary using different biomass-based technologies / Porównanie zwrotu z inwestycji w dwóch podmiotach produkujących energię na Węgrzech, które korzystają z odmiennych technologii opartych na biomasie
    (Akademia Bialska Nauk Stosowanych im. Jana Pawła II, 2022-09-28) Deak, Zsuzsanna
    Subject and purpose of work: Using renewable organic material for energy generation exhibits an increasing trend globally, also in Hungary. The aim of the Renewable Energy Action Plan of the European Union is to increase the share of energy production from renewable resources to 32% by 2030. At present, renewable energy sources represent 10.2% of Hungary’s primary energy consumption. Materials and methods: This study has examined the financial feasibility of two companies in Kunság region in Hungary that participate in the renewable energy production market with different types of technologies, that of a biogas facility and a short rotation energy forest plantation. As financial incentives for the establishment and propagation of bioenergy producing enterprises are offered both in the EU and Hungary, calculations are presented both with and without subsidies. Results: The results show that regardless of the production method, without subsidies, none of the businesses could make a profit in the period under review. Conclusions: The main reasons behind unprofitable operations are the initial high capital outlay, high logistics costs, immature technological solutions and suppressed purchasing prices.
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    Pricing strategies in the revenue management system of hotel enterprises / Strategie cenowe w systemie zarządzania przychodami w obiektach hotelowych
    (Akademia Bialska Nauk Stosowanych im. Jana Pawła II, 2022-09-28) Melnyk, Iryna ; Barna, Marta
    Subject and purpose of work: Substantiation of the principles of formation of the pricing policy of hotel enterprises while considering the segmentation of the client base, existing patterns and pricing strategies according to revenue management system. Materials and methods: the material of the article is based on the study of theoretical and practical aspects of the pricing strategy in the system of management of hotel enterprises. Scientific articles and practical recommendations of revenue managers were used, on the basis of which the principles of pricing hotel services were summarized, depending on the preferences and requirements of various consumer segments. Results: It has been established that when using certain strategies, it is necessary to systematize how and when hotel services are booked by representatives of the main market segments, as well as to correctly assess the elasticity of their demand. Conclusions: Revenue management from the sale of hotel services involves the use of flexible prices for the same type of revenue, the value of prices are determined depending on the period of sale of this product until the product becomes unusable. This premise implies the need to develop an appropriate tariff policy and define certain volumes of these services.
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    Cultural heritage of Kashubia in the opinion of tourists / Dziedzictwo kulturowe Kaszub w opinii turystów
    (Akademia Bialska Nauk Stosowanych im. Jana Pawła II, 2022-09-28) Ozimek, Irena ; Kohnke, Marianna Emilia
    Subject and aim of the study: The aim of the article was to present selected tangible and intangible elements of Kashubian culture and to present the results of a survey aimed at finding out tourists’ opinions on the influence of cultural heritage on the perception of the Kashubian region. Materials and methods: The research was conducted in April 2021 by means of a diagnostic poll method using a questionnaire survey. The survey was conducted among 254 respondents. During the survey, purposive sampling was used; the participants were domestic tourists who visited Kashubia at least once. Results: The survey made it possible to assess the recognisability of the components of Kashubian culture and to find out the respondents’ opinion on the perception of its individual elements. Conclusions: The study found a very good impact of cultural heritage on the respondents’ perception of the Kashubian region, which can be the basis for creating various cultural tourism products.