(Akademia Bialska im. Jana Pawła II, 2024-04-24)
Kozłowska, Anna Maria
An Internet prosumer is a consumer who, thanks to technological development,
has gained the functions of a producer of Internet resources. The aim of the article is to
forecast of changes (decline) of modern internet prosumer.
Material and methods: Critical analysis of the literature on the subject. Observation.
Elements of the scenario method.
Results: Many assumed that access to new technologies would be a factor in the increase
in the number of prosumers on the Internet. However, a creative approach to online
content has become more important. It has become more important whether a person is
able to develop an active approach to Internet content, rather than focusing on passively
reproducing, duplicating and copying Internet resources.
Conclusions: We are facing the real disappearance of the Internet prosumer. Moreover, we
face an even greater challenge - maintaining our creativity in the face of the development
of another technology, artificial intelligence.