2024, Volume 17, Issue 3

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https://hdl.handle.net/20.500.13044/1989

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Przeglądanie 2024, Volume 17, Issue 3 według Data wydania

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  • Rekord
    The prediction model for advertising campaigns in IPTV networks based on the possibilities of displaying geographically targeted messages / Model predykcji kampanii reklamowych w sieciach IPTV w oparciu o możliwości wyświetlania komunikatów targetowanych geograficznie
    (Akademia Bialska im. Jana Pawła II, 2024-09-30) Chmielewska, Aleksandra Maria ; Grabowski, Marcin Tomasz
    Subject and purpose of work: This paper presents a novel predictive model for advertising campaigns in IPTV networks that uses the advanced geolocation-based display of advertising messages. Thanks to advanced data analysis and modern geolocation technologies, the proposed model enables the more precise planning and optimisation of advertising campaigns. Advertisers can thus better understand the preferences and behaviours of audiences in different geographical regions. This allows the creation of more tailored and engaging content of programmes and advertisements, leading to higher levels of viewer engagement in the content presented and increasing the effectiveness of campaigns. Materials and methods: For the purposes of the project, data from the IPTV advertising campaign covering from 50,000 to 500,000 displays between 23rd January 2024 and 20th March 2024 were used. The TERYT database and the list of counties were used to increase the precision of target group targeting. Viewer rating and interaction data were collected and analysed to assess the effectiveness of the campaign. The methodology included monitoring the number of channel switches, advertising message views, complete views, the average display time of the advertising message and unique reach in different time periods.
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    FDI and their participation in global value chains: An analysis based on East Asia / Bezpośrednie inwestycje zagraniczne i ich udział w globalnych łańcuchach wartości: Analiza na przykładzie Azji Wschodniej
    (Akademia Bialska im. Jana Pawła II, 2024-09-30) Yana Mbena, Jacques
    Subject and purpose of work: East Asia, particularly China, Japan, and South Korea has experienced rapid economic growth in recent decades, partly through active participation in global value chains (GVCs). Foreign direct investment (FDI) has played a crucial role in this process, enabling the transfer of technology and skills and access to international markets. This paper aims to empirically analyse the effects of FDI on GVCs in East Asian countries over the last two decades. Materials and methods: The paper covers six East Asian countries from 2000 to 2022 and explores the relationship between FDI and GVCs using the Driscoll and Kraay (1998) estimator. The estimation techniques are ordinary least squares (OLS) and feasible generalized least squares (FGLS). Results: The results reveal that FDI inflows into East Asia positively and significantly affect the countries participation in GVCs, both upstream and downstream. Conclusions: These results suggest the need to support FDI in Asian countries to improve their participation in GVCs.
  • Rekord
    ASEAN and European Union addressing the challenges of the 21st century / ASEAN i Unia Europejska wobec wyzwań XXI wieku
    (Akademia Bialska im. Jana Pawła II, 2024-09-30) Chytopoulou, Eleni
    Subject and purpose of work: The European Union (EU) and the Association of Southeast Asian Nations (ASEAN) are trade partners and believe in rules-based multilateralism. They have developed strong ties despite starting from different starting points and having different standards. The EU is a mature regional cooperation scheme(union) with a highly institutionalized and legalized architecture. At the same time, ASEAN is an intergovernmental association with low institutionalization and legalization in which decisions are made by consensus. After almost fifty years of establishing a diplomatic dialogue between the EU and ASEAN, their cooperation has been of essential importance in maintaining peace and balancing great power rivalries.Materials and methods:Bibliography in books and articles. Results: The EU and ASEAN are among the world’s largest economies in terms of gross domestic product. The EU is already the world’s second-largest economy, and ASEAN could become the world’s fourth-largest economy by 2030. The EU looks forward to strengthening its economic cooperation with ASEAN to maintain its competitive position in the dynamically developing region of the Indo-Pacific. ASEAN is a crucial hub for transporting European goods and is essential in regional supply chains. Closer trade and investment relations could also help the EU achieve its goal of a strategic partnership between the two regional blocks encompassing political and economic cooperation. It would be desirable if the EU and ASEAN continue to connect Europe and Asia by acting as balancers and reducing tensions between the major international players. Conclusions: In the 21st century, the rise of China, India, and other regional powers is consolidating a multipolar system and new geopolitical balances. In this new era, the EU and ASEAN can continue to connect Europe and Asia by acting as balancers and reducing tensions between the major international players.
  • Rekord
    The impact of industrial zones on regional attractiveness and competitiveness in Algeria / Wpływ stref przemysłowych na atrakcyjność i konkurencyjność regionów w Algierii
    (Akademia Bialska im. Jana Pawła II, 2024-09-30) Ferdj, Younes
    Subject and purpose of work: Industrial zones in Algeria play a crucial role in shaping the attractiveness and competitiveness of the country’s regions. The impact of these zones extends beyond economic factors, influencing the overall appeal and competitive edge of different regions. Understanding the dynamics of industrial zones is essential for comprehending Algeria’s economic landscape and its efforts to enhance regional development. The primary objective of this article is to shed light on industrial zones and their impacts on regional industrial attractiveness and competitiveness in Algeria. Firstly, it involves clarifying the concept of regional attractiveness and competitiveness in relation to their economic, environmental, and social dimensions. This leads us, secondly, to examine non-institutional actors, specifically companies, and their interactions with their regions, based on an understanding of the local area, including the effect of industrial zones on the attractiveness and competitiveness of local companies. Materials and methods: This study relies on the results of research conducted through a quantitative statistical survey among a sample of 110 companies (SMEs) located in various industrial zones in the Blida Province, allowing us to specify the impact of these industrial zones on local attractiveness and competitiveness.
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    Intellectual property rights in regional trade agreements: balancing economic and political interests in the EU and RCEP / Prawa własności intelektualnej w regionalnych umowach handlowych: równoważenie interesów gospodarczych i politycznych w UE i RCEP
    (Akademia Bialska im. Jana Pawła II, 2024-09-30) Sangwan, Garima
    Subject and purpose of work: In the contemporary global economy, regional trade agreements (RTAs) and economic multilateral frameworks are crucial for establishing comprehensive norms and standards that enhance international trade, including the protection of intellectual property rights (IPR). This paper examines the role of IPR coherence in fostering trade and innovation, focusing on the European Union (EU) and the Regional Comprehensive Economic Partnership (RCEP). Materials and methods: Through a comparative analysis, the paper provides insights into the complex dynamics between developed and developing regions, emphasizing the importance of harmonized IPR standards for a more inclusive and integrated global market. Results: The EU, with its stringent regulatory standards, contrasts with the more flexible IPR approaches of the diverse Asia-Pacific nations in RCEP. The study explores the necessity and benefits of harmonizing these IPR frameworks to improve trade relations and stimulate innovation. It highlights China’s pragmatic strategy in aligning its evolving IP regulations with international standards while accommodating the needs of ASEAN countries. Conclusions: The findings suggest pathways for enhancing IP protection standards and fostering mutual economic growth and innovation.
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    Trends and performance of organic farming in India: a critical analysis / Trendy i wyniki rolnictwa ekologicznego w Indiach: analiza krytyczna
    (Akademia Bialska im. Jana Pawła II, 2024-09-30) Poonam ; Kumar, Naresh ; Kiran
    Subject and purpose of work: The purpose of this study is to examine the growth performance of organic farming in India. Materials and methods: The current study is based on secondary data collected from different sources, including the Research Institute of Organic Agriculture (FiBL), National Programme for Organic Production (NPOP), and others. Compound Annual Growth Rate (CAGR), mean, and Coefficient of Variation (CV) have been used to analyse the data. Results: The results of the study indicate that the total area under production, amount of organic goods produced, and export of organic products are increasing. The value of export has increased over the previous sixteen years from 498 cr. in 2007 to 5525.18 cr. in 2022, at a compound annual rate of 16.23 percent. Conclusions: Indian organic farming achieved a record output of different food grains and commercial and horticultural crops, proving resilience and delivering quality food security. The conditions for developing sustainable and organic agriculture are improving day by day in India.
  • Rekord
    Impact of turquoise management on interdisciplinarity in IT project management / Wpływ turkusowego zarządzania na interdyscyplinarność w zarządzaniu projektami IT
    (Akademia Bialska im. Jana Pawła II, 2024-09-30) Chodyka, Marta ; Pilarska, Justyna
    Subject matter and purpose of work: The article explores the impact of turquoise management on interdisciplinarity in IT project management. The main objective is to explore how the principles of turquoise management, which emphasise self-organisation, collaboration and trust, influence the integration of different disciplines in IT project management. Materials and methods: The study is based on a review of the literature on turquoise management and interdisciplinary approaches in project management. The theoretical foundations of turquoise management and their application in the context of IT projects are analysed. Case studies of organisations that have implemented the principles of turquoise management are also presented. Results: The results indicate that turquoise management fosters interdisciplinary collaboration in IT projects. The principles of self-organisation and trust lead to greater creativity and innovation, resulting in better project outcomes. Conclusions: Turquoise management significantly supports interdisciplinarity in IT project management, making it a valuable approach for organisations seeking to innovate and adapt in a rapidly changing technology environment.
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    The relationship between economic integration, economic growth and high technology: Eurasian economic integration and Turkey / Związek między integracją gospodarczą, wzrostem gospodarczym i zaawansowanymi technologiami: Euroazjatycka integracja gospodarcza i Turcja
    (Akademia Bialska im. Jana Pawła II, 2024-09-30) Çakmakli, Bahadır Murat
    Subject and purpose of work: Economic integration is an extremely important institutional structure for countries in international trade, which is highly competitive, with the level of globalisation, innovation and communication technology. Materials and methods: Economic integration, which leads to the formation of a resilient economic wall, such as risk sharing, increasing investment opportunities, free trade structure, technology transfer opportunities, common competitiveness against countries outside the union, began in the modern world with the Second World War, and examples began to be seen around the world in the 1990s when globalisation accelerated. The analysis was carried out using the Todo-Yamamoto method in the SPSS program. Results: Due to its geopolitical position (both historical and geographical proximity to Europe, Asia and the Middle East), Turkey is in a more advantageous position than other countries in the world in terms of establishing or becoming economically integrated. However, Turkey’s history of economic integration has been rather unsuccessful. The fact that it has not made a sufficient contribution to the integration it has established or attempted to become a member of, and that it has become a unipolar rather than a multipolar integrator, means that it has not achieved sufficient efficiency in terms of international trade. For this reason, our study analyses Turkey’s relationship with Eurasian economic integration, with the idea that Turkey is striving for multipolar integration. In our study, the impact of the Eurasian Economic Integration’s foreign trade with Turkey on Turkey’s economic growth and exports of high-tech products was analysed with the Todo-Yamamoto Co-Integration Test in two periods, 2002-2015 and 2015-2022. Conclusions: As a result of the analysis, it is found that Eurasian Economic Integration has a positive effect on Turkey’s economic growth and exports of high-tech products. In the light of the data obtained, it has been assessed that the expansion of economic integration relations with the EEE and the benefits to be derived from the membership relationship will contribute to both Turkey’s economic growth and its technological infrastructure.
  • Rekord
    From greenwashing to green marketing – an approach to change consumer behaviour towards environmental issues in emerging countries / Od greenwashingu do „zielonego” marketingu – podejście do zmiany zachowań konsumentów w odniesieniu do kwestii środowiskowych w krajach wschodzących
    (Akademia Bialska im. Jana Pawła II, 2024-09-30) Bouchareb, Nasser
    This study proposes greenwashing as a paradigm for altering consumer attitudes toward environmental challenges in emerging countries. This technique uses greenwashing as a planned obsolescence strategy to shift consumer attitudes toward environmental issues and eventually transition to a true green marketing approach. Despite the adverse perceptions connected with greenwashing, the study contends that it can play an important role in raising awareness about environmental concerns and promoting more responsible behaviour. It is important to be aware that greenwashing should not be considered to be a long-term solution. Government intervention is required to regulate and enforce acceptable practices in order to accomplish real change. The primary goal of this study is to provide a clear understanding of greenwashing’s function in influencing consumer views.
  • Rekord
    Data envelopment analysis of cooperative efficiency and members’ deposit in Ogun state, Nigeria / Analiza obwiednich danych do oceny efektywności spółdzielni i depozytów członkowskich w stanie Ogun w Nigerii
    (Akademia Bialska im. Jana Pawła II, 2024-09-30) Sofoluwe, Nurudeen Afolabi ; Akano, Latifat Omolara ; Adewunmi, Simisola Temiloluwa
    Subject and purpose of work: Cooperatives offer significant opportunities for economic empowerment of people in difficult economic climates. However, concerns exist in literature on the efficiency level of these organisations in relation to members’ deposits and financial-related factors. This study analysed the influence of members’ deposits and related financial factors on the efficiency level of cooperative organisations. Materials and methods: Data Envelopment Analysis (DEA) and the Tobit regression model were used to analyse the secondary data collected from 99 cooperative organisations over 7 years. Results: Empirical results indicate a low level of efficiency below 50%. Further evidence from Tobit regression identified the significant effect of loan (β = 2.05, t = 3.41, p < 0.01), interest rate (β = 1.07, t = 2.16, p < 0.05), surplus (p < 0.05), expenses (p < 0.01), cooperative age (p < 0.01) and saving deposits (p < 0.10) on cooperative efficiency. Conclusions: The efficiency level of cooperatives is low, and the contribution of deposits is also negative, but potential to raise the level of efficiency exists with organisational management of loans and interest rates. Increasing cooperative efficiency is imperative to achieve the expected economic support from organisations.