2021, Volume 14, Issue 1

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https://hdl.handle.net/20.500.13044/131

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    Historical marketing research – barriers to conducting it and its importance / Historyczne badania marketingu – bariery prowadzenia i znaczenie
    (Państwowa Szkoła Wyższa im. Papieża Jana Pawła II w Białej Podlaskiej, 2021-03-21) Kamiński, Jacek
    Subject and purpose of work: The article is devoted to historical marketing research. Its purpose is to identify barriers to conducting historical marketing research and to characterize the significance of this type of research. Materials and methods: The observations contained in the article were formulated on the basis of a review, analysis, synthesis and critical evaluation of the literature in the field of marketing. Results: The article highlights the ahistorical attitude of marketing discipline also with reference to research in the area of marketing. Barriers to conducting this type of research were discussed and the significance of historical research was pointed out.. The barriers were characterized based on the properties of historical research as well as the features of practice and marketing theory. The problem is discussed from the point of view of marketing practice, marketing theory, the status of marketing as a science, the role of historical research as a critical approach in the science of marketing, and historical analysis of phenomena as a social perspective. The significance of historical marketing research for teaching marketing issues is underlined. Conclusions: The main conclusion of the analysis is that historical research on marketing plays a particularly significant role, despite the fact that it is found on the margins of currently undertaken issues and does not belong to the mainstream marketing. As a result, it is rarely discussed in marketing textbooks.
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    Weighted accuracy algorithmic approach in counteracting fake news and disinformation / Algorytmiczne podejście do dokładności ważonej w przeciwdziałaniu fałszywym informacjom i dezinformacji
    (Państwowa Szkoła Wyższa im. Papieża Jana Pawła II w Białej Podlaskiej, 2021-03-31) Osei Bonsu, Kwadwo
    Subject and purpose of work: Fake news and disinformation are polluting information environment. Hence, this paper proposes a methodology for fake news detection through the combined weighted accuracies of seven machine learning algorithms. Materials and methods: This paper uses natural language processing to analyze the text content of a list of news samples and then predicts whether they are FAKE or REAL. Results: Weighted accuracy algorithmic approach has been shown to reduce overfitting. It was revealed that the individual performance of the different algorithms improved after the data was extracted from the news outlet websites and 'quality' data was filtered by the constraint mechanism developed in the experiment. Conclusions: This model is different from the existing mechanisms in the sense that it automates the algorithm selection process and at the same time takes into account the performance of all the algorithms used, including the less performing ones, thereby increasing the mean accuracy of all the algorithm accuracies.
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    The effect of the coronavirus (SARS CoV-2) on training for jobseekers in Hungary / Wpływ koronawirusa (SARS CoV-2) na szkolenia dla osób poszukujących pracy na Węgrzech
    (Państwowa Szkoła Wyższa im. Papieża Jana Pawła II w Białej Podlaskiej, 2021-03-31) Hajdú, Dávid
    Subject and purpose of work: The study examines the consequences of the coronavirus on training for jobseekers supported by county government offices in Hungary. Materials and methods: The study investigates the effects of the coronavirus in Hungary on the basis of the information obtained from trainings for jobseekers supported by county government offices. Before conducting the research the data provided by the Labour Market Department of the Division of Employment and Occupational Safety of the government office were obtained. Results: The amount of the earnings-related allowance paid during the pandemic period was HUF 2,369,404,800, which, calculated on the basis of the average earnings-related allowance in the country (HUF 128,800), could have given 6,132 people a new profession in the country. The digital form of education ordered by the Hungarian Government did not affect the trainings initiated by the county government offices. Act IV of 1991 on the Promotion of Employment and Unemployment Benefits, which supported trainings initiated under the Act and later, were suspended on the date of entry into force of the Decree for the duration of the emergency due to the force of law. No further trainings could be started during the period of emergency. Conclusions: There is no possibility of digital education and distance learning in the case of trainings supported by the government office. General courses based on personal interaction are conducted by training institutions commissioned by the government office. As a result, the pandemic period have caused enormous financial losses for the support sector. In the author’s opinion, the introduction of digital education in these forms of training, except for internships, could be a solution in similar situations that are likely to occur in the future.
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    Empowerment of micro enterprises (UMKM) by increasing team effectiveness using Qur’ani job design model / Wzmocnienie mikroprzedsiębiorstw (UMKM) poprzez zwiększenie efektywności zespołu przy użyciu modelu projektowania miejsc pracy opartego na Koranie
    (Państwowa Szkoła Wyższa im. Papieża Jana Pawła II w Białej Podlaskiej, 2021-03-31) Jaya, Winandi
    Subject and purpose of work: Micro Enterprises (UMKM) have a great potential to support the economic condition, however, if it is not balanced with managerial abilities, team effectiveness is not maximised. This study investigates increasing team effectiveness through training and mentoring in making Qur’ani job designs of micro enterprises. Materials and methods: The study used a pre-posttest design of control and experimental groups. 74 total respondents were involved and divided into a control and an experimental group. Each group consisted of 37 respondents. The measuring instruments used in the study were a questionnaire developed by the researchers implementing Qur’ani Job Design, as well as the value of team effectiveness in micro enterprises. The data analysis was performed by the analysis of variance (ANOVA), which assessed the magnitude of the effect of training and mentoring team effectiveness. Results: The results indicated that training and assistance of making qurani job designs can help increase the effectiveness of a team. Conclusions: Based on the results and discussion, it can be concluded that the evaluation that was carried out shows that quranic job design can help increase the effectiveness of micro enterprises teams. Thus the hypothesis in this study was accepted.